Product line pricing is a pricing strategy that uses one product with various class distinctions. An example would be a car model that has various model types that change with performance and quality. This pricing process is evaluated through consumer value perception, production costs of upgrades, and other cost and demand factors.
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It's the pricing of the product
Single product pricing refers to a single purchase, such as one bottle of Pepsi. Multiple product pricing refers to purchasing more than one product at a time, such as a pallet of Pepsi.
Explain how product form pricing may be pricing option at Quills?
pricing a product depends upon the following factors which are1-product quality2-product features3-Product performance4-cost of production5-customer based pricing
Almost all the firms have more than one product in their line of production. Even the most specialized firms produce a commodity in multiple models, styles and size, each so much differentiated from the other that each model or size of the product may be considered a different products e.g. the various models of television, refrigerators etc produced by the same company may be treated as different product for at least pricing purpose. The various models are so differentiated that consumers view them as different products. Hence each model or product has different average revenue (AR) and Marginal Revenue curves and that one product of the firm concepts against the other product. The pricing under this condition is known as multi-product pricing or product line pricing . In multi-product pricing , each product has a separate demand curve . But, since all of them are produced under one organization by interchangeable production facilities, they have only one inseparable marginal cost curve. That is, while revenue curves, AR and MR, are separate for each product, cost curves AC and MC are inseparable.
Cost plus pricing is based on full product cost plus desired profit margin to arrive at the product price, while marginal cost plus pricing makes use of the product's total variable cost plus desired profit margin to arrive at the product's price. Marginal cost plus pricing (or "mark-up pricing) is based on demand, and completely ignores fixed costs in arriving at the product's price.
Pioneer pricing is setting an initial price for a new product. This is quite essential as it will be the basis of judging how the product does in the market.
a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product; if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Front line pricing means that you cant offer an offer and you will have to suck it up and deal with it!
Product bundle pricing is sellers combine several products at the same price. E.g software, books, CDs.
Optional-product pricing is when after the initial pricing of a product is offered additional accessories are offered for that product at a price. This is a pricing option that has gained popularity over the years. Many companies offer a savings on bundled accessories with the purchase of product. Some companies may include cable companies, car companies, cell phone companies, banks, etc.