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Usually part of Supply Chain Management (SCM) and can be considered as the encouragement of managing a supplier via the softer issues as opposed to the hard contractual aspects. This entails building up an open communication with the supplier, listening twice as much as speaking to as to instill a higher level of trust in the relationship than would normally (or historically!!) be achieved. This can result in you, (the client), being preferred over the suppliers other clients giving improved performance, quality, delivery times etc etc.

Is the opposite of CRM, Customer Relationship Management which is practiced by the supplier on the client.

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Q: What is SRM - Supplier Relationship Management?
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