Marketing challenges in pharmaceutical marketing?
pharmaceutical companies marketing challengesAnswer :Check out this site http://www.news.pharma-mkting.com/pmn23-article01.html. It seems to be very helpful.Current ChallengesTracking Primary Sales,Secondary SalesExpenses incurred during the visits to doctors,retailers,distributorsMonitoring the Medical Representatives and their sales activityTracking the inventory for the Samples,gifts givenWorking within budgets allocated for expenses like courrier,emailing,maintaining historical data,communication.Tour Plans are in the synch with the executions.How many doctors they have visited,when they have lastly visited,How much Sample and gifts are given against POB ,etcFuture ChallengesCurrent Trend and Past History the Sales and Revenue Model were based ona.Patient Prescription=PaymentFuture Trend for the Sales and Revenue Model will be based onb.Patient+Perscription+Outcome(Medicine Works/Not Works+Medicine Safe/Unsafe+Demography )=Payment Based On performanceMany additional players are coming LIKE health providers and patients.All these hurdles can be eliminated by making the sales force automated with our web based solution "Online MRM ver(1.0)" known by different names like (M R Reporting /Medical Representative Reporting /Online M.R.Reporting,Online Pharma SFA).The solution will be saving companies multiple cost and generating revenue to the organization.These tool is not only used to track M R activty but also sales and promotion done.Our Clients are extensively using these monitoring tool since it has many benefits & featuresBest Part -:your future challenges are also covered in this solutionWe are also coming up with SMS Sales Force Automation for SME Segment.Please contact us for further detailsWarm RegardsChirag Parekh,Innovative Software Solutions,EC-168,201 Evershine City,Vasai(E),Dist-:Thane,Maharashtra,India,Tel-:8087850093,8108010888.Email-:mkt@innovativesolutions.in,sales@innovativesolutions.inWeb-:www.innovativesolutions.inWe aAnswer :Check out this site http://www.news.pharma-mkting.com/pmn23-article01.html. It seems to be very helpful.