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Secondary marketing data is data that has been collected and analyzed previously. Such secondary data can be previous market performances of competing company products or consumer buying behavior in financial publications. Secondary data is cost effective in market research due to the costs of evaluating and conducting such research already has been completed.
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∙ 16y ago
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What is secondary data in marketing?
Secondary data is data that was collected from someone else an already exists for a different purpose. Using secondary data is usually the easiest and cost effective way of gaining data for marketing.
What are the stages of marketing research?
desk research, feild research, primary data, secondary data xx desk research, feild research, primary data, secondary data xx
Which research methods are used by marketing researchers to collect primary data?
Secondary Research Methods are Internet Research, Library Research, Data Collection Organizations and News Papers/Magazines/Journals/Periodicals.
What is the advantages of secondary market research?
· Secondary data is the most easily accessible data and saves the researcher the trouble of going through the tiresome process of collecting data personally. · Secondary data is readily available at cheap rates and is usually quite inexpensive. · Collecting secondary data and analysing it saves time and effort. · Secondary data is unobtrusive. It is easily available and the researcher can get it without much struggle. · Secondary data avoids data collection problems and it provides a basis for comparison. · It can be less expensive than gathering the data all over again. · This data type may allow the researcher to cover a wider geographic or temporal range. · Secondary data can allow for larger scale studies on a small budget. · Secondary data provides an opportunity for longitudinal analysis based on the previous waves of survey. · Secondary data is a good indicator for analyzing the social change overtime. · This type of data also provides an opportunity for cross-cultural analysis with fewer limits of time, cost and language. · Collecting secondary data leaves more time for making in depth data analysis. · Re-analysis of the same secondary data may offer different insights regarding the analysis by focusing on one variable or subgroup. · With secondary data the researchers might be able to test hypotheses they had not thought of, or examine the strengths of their arguments. · Secondary data may be available which is entirely appropriate and wholly adequate to draw conclusions and answer the question or solve the problem. Sometimes primary data collection simply is not necessary. · It is far cheaper to collect secondary data than to obtain primary data. For the same level of research budget a thorough examination of secondary sources can yield a great deal more information than can be had through a primary data collection exercise. · When the researcher has collected the secondary data, there is no need to repeat the field work necessary for the collection of data. · The time involved in searching secondary sources is much less than that needed to complete primary data collection. · Secondary sources of information can yield more accurate data than that obtained through primary research. This is not always true but where a government or international agency has undertaken a large scale survey, or even a census, this is likely to yield far more accurate results than custom designed and executed surveys when these are based on relatively small sample sizes. · It should not be forgotten that secondary data can play a substantial role in the exploratory phase of the research when the task at hand is to define the research problem and to generate hypotheses. The assembly and analysis of secondary data almost invariably improves the researcher's understanding of the marketing problem, the various lines of inquiry that could or should be followed and the alternative courses of action which might be pursued. · Often the secondary data provides valuable background for the research - for example, it enables users to judge whether a small sample they have gathered is typical of the national population. · Government survey organizations have considerable expertise and relatively massive resources, including the power to compel participation (e.g. in census-taking), so samples are more likely to be of large size and truly representative of the population. · Secondary sources help define the population. Secondary data can be extremely useful both in defining the population and in structuring the sample to be taken. For instance, government statistics on a country's agriculture will help decide how to stratify a sample and, once sample estimates have been calculated, these can be used to project those estimates to the population.
The systematic collection and analysis of publicly available information about competitors in the marketing environment is marketing data or marketing intelligence?
I think it's both. You are collecting publicly available data about your competitors to make some kind of guess.
What is secondary data in marketing?
Secondary data is data that was collected from someone else an already exists for a different purpose. Using secondary data is usually the easiest and cost effective way of gaining data for marketing.
What are the stages of marketing research?
desk research, feild research, primary data, secondary data xx desk research, feild research, primary data, secondary data xx
In marketing research a firm might consider using use secondary data cover primary data because?
Secondary sources may be sufficient given the data. If there is no need to collect new data, then interpreting new results based off prior interpretation will suffice. Furthermore, depending on the research the marketing research firm may want to bring in and analyze previously formed opinions on data. For example, a report on market trends in a global market may include a lot of secondary sources.
Need of secondary research in international marketing?
need of secondary research in international marketing.
What is external secondary data?
External secondary data - data that is obtained outside the firm itself.
Sources of secondary data?
Secondary data is a data collected by someone other than the user. Secondary data for social science include censuses and organizational records.
Which research methods are used by marketing researchers to collect primary data?
Secondary Research Methods are Internet Research, Library Research, Data Collection Organizations and News Papers/Magazines/Journals/Periodicals.
How is exploratory marketing research conducted?
A variety of approaches to this research are used, including use of secondary data sources, observation, interviews with experts, and case histories
Where can one receive secondary data?
You can receive secondary data online from sources such as Censuses and qualitative research. You can learn more information about Secondary Data online at the Wikipedia.
Role of secondary research in internet marketing?
Secondary research is good and the result of secondary research is good and effective.
Example of secondary data?
Secondary data is data collected from other sources than your own such as reference books or the Internet.
Primary data and secondary data?
primary data is where you get o fact off a computer or from a book secondary data is where you get a fact of someone and it might not be true
