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Q: What is Toyota's basic marketing philosophy?
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Toyota's basic marketing philosophy?

marketing procss


What is marketing philosophy?

To sell more is the philosophy of marketing


What are the five marketing philosophies?

There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.


What is ultimate goal of Toyota marketing effort?

to familiarize customers with toyotas product line


Is 'marketing' philosophy or a function?

Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.


Distinguish the two difference concepts marketing as a philosophy and as a function?

In marketing as a function only marketing department is involve, while in philosophy all the department of the organization and all employees are involve.Individual approach in function while integrated approach in philosophy.In marketing as a function, marketing is work as a separate function, but in philosophy it does not work as a function.as a philosophy customer is at the very center of the corporate purposes.In marketing as a function success of the product is determined by the producer, but in philosophy success is determined by the customer.


Are there any situations where marketing orientation is not the most appropriate business philosophy?

Are there any situation where marketing orientation is not the most appropriate business philosophy?


What is production philosophy of marketing management?

affordability and availability


What major change occurred in marketing philosophy since the 1950s?

A major shift in marketing philosophy abandoned the belief that consumers could be convinced to buy whatever was produced to the marketing concept, in which consumer expectations was the driving force.


What are the basic marketing task?

What are the basic tasks of a marketer?


What are the basic issues involved in marketing of services?

marketing service


What business philosophy did the marketing concept give birth to in the 1990s?

The marketing concept remained the cornerstone of marketing channel strategy for some thirty years. It even engendered the popular 1990s business philosophy known as total quality management.