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What is Web Profiling?

Updated: 11/11/2022
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14y ago

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Web advertising is getting quite sophisticated, and along with advertising comes profiling. A company called Engage makes software entitled Audiencenet that "profiles" Web users based on the sites they travel to, how long they stay on each page, and what they do on these sites. Audiencenet uses cookies to keep track of Web users, so in actuality, Audiencenet is keeping track of the habits of one or more users that use a particular browser.

Engage keeps a database of each browser's browsing habits and does not allow advertisers to view the database directly; but they can use the information to run ad campaigns on particular websites that attract an audience with particular habits.

Web advertising is getting quite sophisticated, and along with advertising comes profiling. A company called Engage makes software entitled Audiencenet that "profiles" Web users based on the sites they travel to, how long they stay on each page, and what they do on these sites. Audiencenet uses cookies to keep track of Web users, so in actuality, Audiencenet is keeping track of the habits of one or more users that use a particular browser.

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