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What is a 'loss leader'?

Updated: 4/28/2022
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15y ago

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A loss leader in business is something on which you lose money in order to attract customers to your enterprise in the hope that they will buy products on which you will make money. The client is 'led' into the store by an item that causes a loss. For example: in a small grocery store, the owner may buy lettuce for five units of currency but sell it for three units of currency. S/he will then lose two units per item sold. However if s/he is making a profit of three units on the peas and four units on the carrots and six units on the asperagus, AND the consumer who comes in (because they are attracted by the price of lettuce) also purchases other vegetables, the overall profit by the business has been achieved. Hence, the loss leader.

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Q: What is a 'loss leader'?
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What is an example of a loss leader?

The Corvette used to be a loss leader for Chevrolet .


How can a loss leader be deceptive?

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Loss leader pricing means when they are sold below the cost price which could encourage the customers to buy other products sold by the business


What is the disadvantage of loss leader?

The disadvantage of Loss Leader is that if a company will lower their prices for a certain time and raise their prices again, the customers will not be comfortable with the increase in the price and so they will start buying for the competitor and not buy any more products from the shop/company/business!!! This is the best disadvantage of a Loss Leader you can get.....i am the most clever person in the world!!!!....joke


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What is the advantage of loss leader?

Loss leaders is when you set a products price very low, the advantage of this is it will most likely attract customers who not only buy this low priced product but other products that are in the shop.


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Why does the loss of a strong leader often lead to fracturing with an otherwise united group?

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