Tags Sales and Customer Service Market Research

Animals & Plants Arts & Entertainment Auto Beauty & Health Books and Literature Business Electronics Engineering & Technology Food & Drink History Hobbies Jobs & Education Law & Government Math People & Society Science Social Studies Sports Travel & Places

0

Subjects>Business>Marketing

What is a Marketing research problem?

Anonymous

∙ 15y ago

Updated: 9/13/2023

Nice question!

Marketing Research Problem is a situation where your company intends to sell a product or service that fills a specific gap, or intended use.... To ensure there will be a market for the product, your company hires a special team of experts to perform demographic analysis, opportunity-cost assessment for production, distribution and marketing - and locates special focus groups to test the use of your cool product under very specific conditions - as a product of it's design.... All for not, because once your research found that the product is absolutely perfect... and the investment is made to launch it... You find that the general public never took notice.....

Because your wonder-pen, that could write upside-down, and in the vacuume of space - for $39.99 - was passed-over in favor of a 12 cent lead pencil...

Wiki User

∙ 15y ago

Still curious? Ask our experts.

Chat with our AI personalities

Taiga

Every great hero faces trials, and you—yes, YOU—are no exception!

Chat with Taiga

Coach

Success isn't just about winning—it's about vision, patience, and playing the long game.

Chat with Coach

Rene

Change my mind. I dare you.

Chat with Rene

Add your answer:

Earn +20 pts

Q: What is a Marketing research problem?

Write your answer...

Submit

Still have questions?

imp

Continue Learning about Marketing

Differences between marketing research and market research?

Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.

What is the role of marketing research?

what is the role of marketing research in organisations

How marketing research is part of marketing strategy?

Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.

What is the marketing research term for the specific measurable goals the decision-maker seeks to achieve in conducting the marketing research?

research objectives

How does marketing research aid marketing managers in decision making disscuss with suitable example?

Marketing Research aid Marketing Managers in decision making . Discuss with suitable examples?

Trending Questions

Owner ITC group of hotels? What are the major methods used for advertisement? What are the standard sizes for banners? How much money is spent on advertising? How do you Describe excellent customer service? Which is better Mary kay or estee lauder foundation? Is niche blitzkrieg program by Michael Brown legitimate or a scam? Provide two examples of inadequate information in a market? What are the barriers to international marketing of services? What is sarrogate advertising? What are the advantages of product development? Advantage of chain restaurant? How do you you handle an irate customer? What is meant by business promotion? What merchandising requirements can be included in a media plan? Identify and explain the product support services that a consumer durables manufacturer can offer to remain competitive and for gaining competitive advantage Explain the significance of each support? Why marketing is important in hospitality industry? What is the definition of promotional sales support? Why there is need of portfolio analysis for marketer of XYZ company? What is seo optimisation?

Related Questions

What are the solution to marketing research problem in your country?

with the aid of education one can easily researc in a marketing strategies.

The marketing research process is a five-step application of the scientific method that includes?

Marketing research - five steps - defining the [roblem, analyzing the situation, getting problem -specific data, interpreting the data, and solving the problem

Differences between marketing research and market research?

Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.

Limitation of marketing research?

limitation of marketing research

What is the role of marketing research?

what is the role of marketing research in organisations

What has the author Alan M Wilson written?

Alan M. Wilson has written: 'Marketing research' -- subject(s): Marketing research 'Marketing research' -- subject(s): Marketing research

When was CNW Marketing Research created?

CNW Marketing Research was created in 1984.

How marketing research is part of marketing strategy?

Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.

Why is defining the problem the most important step in marketing research?

I will try to answer this question. When you define a marketing research problem you are trying to reduce the outcome of an answer. The question of course when you speak about "marketing research" is how can I target more customers that I can sell my product to. You are looking for specific answers such as: "What type of soda do all foreign born males between the ages of 25-35 drink?" This is defining the problem. What do you consider foreign born males? What constitutes soda? ETC. This is important because companies and sales organization attempt to "target" their market instead of taking a shotgun approach. The process is to first make sure any information you obtain is credible and from a reputable organization. Then break down your problem and pick apart any inconsistencies you may see within you research project. Good luck

Need of secondary research in international marketing?

need of secondary research in international marketing.

What is the field of marketing research?

Marketing research is the set of processes that links the consumers, customers, and end users to the marketer through information. Marketing research can be divided in two parts: 1. Consumer marketing research 2. Business to business marketing research. Consumer marketing research concentrates on understanding the preferences, attitude, and behavior of consumers in a market based economy, and it aims to understand the effects and comparative success of marketing campaigns.

What is The relationship between marketing research and advertising research?

Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).

Still have questions?

imp

Resources

Top Categories

Product

Company

Copyright ©2025 Infospace Holdings LLC, A System1 Company. All Rights Reserved. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Answers.