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What is a disadvantage of direct-mail advertising?

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Answer:

But while direct mail has advantages, it carries an expensive per-head price, is dependent on the appropriateness of the mailing list, and is resented by some customers, who consider it junk mail.

First answer by Enc of Biz and Finance. Last edit by Enc of Biz and Finance. Contributor trust: 24 [recommend contributor ]. Question popularity: 2 [recommend question].

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