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This is indeed a interesting question!
Some 3-star hotels in counties such as Thailand might well be a 5-star hotel in certain European countries.
I am European and in Asia since over 20 years. Just a couple of years back we implemented official certification for hotels and resorts from the Thai Hotel association.
In my personal opinion, the WTO (world tourism organization) should implement some standards. However, this might not be easy as hotels and resorts are constantly upgrading, offering new products and services etc. - and some don't!!
You might have seen that some hotels call themselves 6 or even 7 star resorts/hotels which is rubbish. I rather rate this new stunning new resorts and hotels a 5-star and downgrade the exiting 5-stars to be 4-stars etc.
As i am advising hotel owners and investors, i would be happy to tell you more if you can give me more specific questions. you can reach me through http://mai-bs.com
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