It was Dustin Hoffman.
The point penetrate, the barb and bend holds.
The sharp part of the hook, which is called the point, hooks the fish and the barb keeps the fish on the hook.
My guess there just looking for money the commercials they put out are so corny there most likely in it for the money
they take you up and up and up, till you gentally float down (: .... if your talking about spongebob O.o