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1. Conventional or Summary Lead

a. Who Lead

b. What Lead

c. Why Lead

d. Where Lead

e. When Lead

f. How Lead

2. Grammatical Beginning Lead

a. Prepositional Phrase Lead

b. Gerundial phrase Lead

c. Participial phrase Lead

d. Infinitive phrase LEad

e. Clause Lead

3. Novelty Lead

a. Astonisher LEad

b. Background LEad

c. Contrast Lead

d. Epigram Lead

e. Picture LEad

f. Descriptive Lead

g. Parody LEad

h. One-Word Lead

i. Punch Lead

j. Question Lead

k. Quotation Lead

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12y ago
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1mo ago

In journalism, leading refers to the first few sentences or paragraph of a news article that provide a summary of the important information. It aims to grab the reader's attention and provide a quick overview of the story. A strong lead should be clear, concise, and engaging to entice the reader to continue reading the article.

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15y ago

For the news lead, you should have the 5 W's & H (who, what when, where, why, and how). But, if it is for a feature lead then there are a wide variety. Magic Three, Descriptive, Anecdotal, Narrative, and Teaser are the main ones.

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12y ago

A lead (or lede as it is also known) is the first sentence in an article. It's purpose is to grab your attention and draw you into the story.

Leads are typically defined into two areas. Hard news leads are direct and provide the important information first. Delayed leads set the scene of the story first and are often used on feature type stories.

The lead sentence typically is no longer than 35 words.

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14y ago

That the lead written in the present tense. Speaking about the past can be redundant and boring so it is better to try and keep it new so that the reader isn't lost. Other good things include the nut graph in a straight news story. The nut graph includes the who, what, when, where, why, and how of the story or event that the story is over. Another good quality is that the lead will spark the interest of the reader and compel them to keep reading.

That said the lead varies per type of story. For example, in a news story the lead is the most important, or most relevant to the reader and the information that will affect them the most, this includes the nut graph. In a feature story, it is good to have a catchy interest peaking lead that makes the reader think, "What's next". This could include a lead that has a twist, tells a story, or is lead by a quote (but I wouldn't recommend the quote lead), plus many other types. An editorial type lead would present your situation and your stance on an issue, followed by the nut graph.


Note: The nut graph might not always contain all 5w's and the h.


Examples of leads:


News Story:
"A meeting between county commissioners will be held Tuesday, Dec. 5 to determine the fate of the historic buildings in downtown Orange. The old school facilities have been around since the early 1950's and demolition has been ardently fought by the local historical society. The meeting on Tues. will bring about the final verdict on the site."


Editorial:

"A zero-tolerance policy will do all of the following: set a strict rule standard that no one can break, mostly keep violent and rowdy children off the school sidewalks, and unjustly persecute innocent students. That last one is not such a good action which is the biggest reason why zero-tolerance policies should be allowed in schools.

According to the Associated Press on Tuesday, October 13, a six year-old Delaware student was suspended from school for bringing camping utensils; which included a knife, spoon, and fork; to his lunch to eat with. The first grader obviously meant no harm in eating but because of the schools zero-tolerance policy on "dangerous instruments" he was suspended and possibly might have to serve up to 45 days in reform school. Unjust punishments on a child for innocent offenses corrupt the minds of the young to believe that all justice systems might behave in such a way."

And a feature:

"Clanking, gurgling, popping, and odd smells are what you would expect from a high school chemistry lab. But, when you walk into the classroom of Dr. David Hobbs of Leaguetown High School, your ears get a whole other sensation."

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11y ago

Convergence journalism is rapidly becoming popular as new technologies become more common (eg. the internet, blogging, Twitter, and Facebook). If your school or university doesn't offer many different varieties of journalism, taking a journalism or communications major should be all right. Another major or minor is generally recommended as is another language.

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9y ago

There are four types of leads in writing:

  • Talking Lead - the story begins with a line of dialogue
  • Sound Effect Lead - the story begins with a sound effect word.
  • Action Lead - the story begins in the middle of the action
  • Snapshot Lead - the story begins with a "snapshot" or word painting to create a vivid image
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