Answer:
PPC stands for Pay Per Click. There are the simple steps that may make you clear:
1 you advertise your ads in network such as google search and set bid price for any keywords that you choose.
2 people search your keywords. They find your ads, and click on it.
3 you pay your bid price to google
There are two main kinds - search network & content network.
Content network is cheaper than search network but lower in quality.
Answer:
A pay per click expert is someone who thinks they know all there is to know about pay per click. Everyone makes mistakes...