If you walk into your local Tesco or Wal-Mart store to shop for "Detergents" or "Breakfast Cereals" or other similar products, you will see dozens or even hundreds of such products on the shelves. Which product is placed where and how many units of the same product are placed next to each other is in most cases not a coincidence: a lot of analysis and planning goes into designing what products to place where and how. The "output" of these planning are the so-called "planograms", which are essentially pictures showing which product should go where on the shelves. Specialists working at the head office of retailers use special planogram software (such as Quant, Apollo, Spaceman, Planograms for Mac or Intactix) to create these planograms and send them to the stores where they serve as "instructions" for the people who are responsible for filling the shelves.
a planogram
Planogram position
Planogram. Or the way the products are arranged on the shelf
When a new product is introduced, the manufacturer usually likes to cut-in the new product into the existing planogram via a Revision.
Concept of Lead In - Many planograms will have an arrow on the lower left hand corner of the schematic that shows which direction a planogram should be set. This arrow is called the lead in arrow. Setting a planogram with a lead in can get a little tricky so understanding the concepts are very important. When setting a planogram with a lead in arrow you will need to be aware of the location of the gondola in relation to the main aisle. It is important to ask store personnel where the main aisles are.
a planogram
Planogram position
Planogram. Or the way the products are arranged on the shelf
set the opposite direction of the supplied planogram
When a new product is introduced, the manufacturer usually likes to cut-in the new product into the existing planogram via a Revision.
Planogram is a picture or a schematic visualization of a product layout in a Shelving Unit. Planograms are commonly used tool in store planning, category management or merchandising. Created based on more or less sophisticated strategies they are easy way how to tell the store staff what products to place in which shelves. See related links for few examples of planogram.
No. Planogram is deemed as confidential in Walmart. They of course make Planogram.
Planogram compliance is used to describe the compliance of in-store execution, merchandising, shelving, or displays with a planogram. A planogram is a diagram that directs how shelvings and store displays should look and how products should be placed. Planogram compliance is a term for having displays set up according to the planogram. With StayiFront Digital assess on-shelf availability and placement, perform competitive comparisons, and analyze trends through highly efficient and accurate image recognition software. Our Solution utilizes AI and Machine Learning providing consumer goods manufacturers and retailers the power to understand what is happening in-store achieving superior retail execution with a measurable picture of success or to deliver Perfect Store KPIs.
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Concept of Lead In - Many planograms will have an arrow on the lower left hand corner of the schematic that shows which direction a planogram should be set. This arrow is called the lead in arrow. Setting a planogram with a lead in can get a little tricky so understanding the concepts are very important. When setting a planogram with a lead in arrow you will need to be aware of the location of the gondola in relation to the main aisle. It is important to ask store personnel where the main aisles are.
The only fixture that will appear on a planogram is:
The shopping industry widely uses a planogram. The planogram helps with the layout of the shop and where the retail products will be placed on shelves.