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A Social Media Manager is responsible for the following duties while managing a brand or campaign:
- Collect and continuously read and analyze all comments and conversations from every interaction channel, including direct customer feedback.
- Identify gaps between your brand promise and your customers' expectations.
- Take immediate action to address those gaps for each individual customer.
- Identify emerging hot topics, rapidly changing sentiment and perceptions.
- Conduct root-cause analysis within specific areas of customer praise and dissatisfaction.
- Quickly categorize and analyze new segments, issues and themes.
- Analyze large volumes of data across every channel, market and demographic.
- Process customer verbatim in all the languages spoken in your company's global footprint.
- Automatically trigger and send real-time analytics in real-time to your CRM system, call centers, and other engagement platforms.
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What are four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions?
A legally astute social media marketing manager who utilizes social media outlets for consumer transactions should have a proactive attitude and use good judgment. This professional should also be knowledgeable on current laws and understand the importance of social media.
How can one train to become a media manager?
It is possible to train to become a social media manager by following an online training program. At the same time, a person interested in the role can also seek to become an intern, and train under the guidance of a media manager.
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