It is a "mark" or combination of letters, numbers, symbols or "slogan" that identifies a company or it's goods and services as being different from it's competitors.
No. In the U.S. you get "common-law" rights in a trademark the moment it is first used in commerce in association with your goods or services, but only in the market where you have used it. This...
A non-registered trademark is called 'common law trademark' in Canada and is typically implemented in order to show the intent to trademark. Unfortunately, common law trademarks are difficult to...