Alliteration is the repetition of the leading consonant sound in each word throughout a sentence or a phrase. Alliteration is commonly used in poetry and tongue twisters. It is also sometimes used in advertising taglines and business names to make them more memorable.
Peter
Piper
picked a
peck of
pickled
peppers.
She
sells
seashells by the
seashore.
Guinness is
good for you!
Tom's
Timely
Tailoring
Happy
hunting!
Bye,
baby
bunting,
Daddy's gone a-hunting,
Gone to
get a rabbit skin
To wrap
baby
bunting in.
Betty Potter
bought some
butter,
But she found the
butter
bitter,
So she
bought some
better
butter
To make the
bitter
butter
better.
"Nellie breathlessly beheld a brave bluebird busily bathing in the brimful birdbath. The balmy breeze blew briefly, and the beautiful bluebird bounded onto a big birch tree branch. Then her beloved birds began to beg boldly with bountiful birdcalls, and Nellie became brokenhearted because she beheld that her bird feeders barely had any birdseed."
This is an excerpt from Thank You for the Thistle by Dorie Thurston.