Horizontal.
Three types of mergers are: * Horizontal Merger * Vertical Merger * Conglormarate Merger
Conglomerate is a merger between firms that are involved in totally unrelated business activities. A vertical merger is a merger between firms that exist in the same supply chain, while a horizontal merger is a merger between firms in the same industry.
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Horizontal Merger A horizontal merger is a merger between two competitors. Suppose, for example, that tomorrow Nokia were to buy Sony ericsson. This would be a horizontal merger. Vertical Merger A vertical merger occurs when a supplier buys a reseller, or vice versa. The key point is that the two companies have a buyer-seller relationship. Suppose that a food retailer purchased a company that manufactures food. This would be a vertical merger. Or, suppose that a pharmaceutical company acquired a drugstore chain. Vertical mergers are more likely to be approved by regulatory authorities. Consumers can benefit from the increased efficiencies that result from supply chain integration--- often in the form of lower prices and/or better service. Conglomerate Merger A conglomerate merger is a union of two companies that a.) are not competitors, and b.) not part of the same supply chain. If Oracle were to purchase a fast food chain, this would be a conglomerate merger. Software has no relationship to fast food; fast food has no connection to software (other than providing sustenance for programmers who work long hours.)
Example a company sells shoes and merges with another company selling shoes but different kind they could become one company and start selling different types of shoes and can have more idea alsoA horizontal merger is when two companies that produce the same products or services merge.1.Airtel&Nokia2. Hutch & Vodafone3. kingfisher & Deccan Airlines
example of merger bank in malaysia
A horizontal merger combines two firms in the same market. A vertical merger combines two firms involved in different stages. A conglomerate combines two firms that produce unrelated goods or services. Pretty much they all combine two firms or more but in different ways.
aditya birla group tata industries etc.
horizontal merger
This was considered a horizontal merger when ford and jaguar merged to form a single corporation.
horizontal merger