What is BMW mission statement?

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Answer:
To be the most successful premium manufacturer in the industry.


I'm studying BMW at the moment their full mission statement is:

"The BMW Group is the world's leading provider of premium products and premium services for individual mobility."


You can analyse this statement further if you need to !!
Note: There are comments associated with this question. See the discussion page to add to the conversation.
First answer by ID0413587298. Last edit by Rich Woodford. Contributor trust: 0 [recommend contributorrecommended]. Question popularity: 8 [recommend question].

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