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What is boundary spanning roles or boundary extension in management?
Wiki User
∙ 15y ago
Boundary Spanning is concerned with the detection of information. It has two primary roles 1) to detect information and bring it into the organisation. 2) Send information into the environment presenting the company in a favourable light. There are two main sources of information 1) business intelligence which is information about the general environment. 2) Competitive Information which is information about an organizations competitors. An example of boundary spanning can be seen in the teen fashion company Genesco Inc who hire people of the same age as the target market to provide first hand intelligence of what the consumer wants.
Wiki User
∙ 15y ago
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