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What is brand proliferation?

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Answer:

Brand proliferation is when a firm puts out new brand names under the same product lines.

For example, Huggies is a firm owned by Kimberley-Clark. Huggies is best known for producing disposable diapers, and has different product lines such as Pull-Ups and Little Swimmers.

First answer by ID1075488533. Last edit by ID1075488533. Question popularity: 1 [recommend question].

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