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A buying motive is the reason why the customer purchase the goods. Motive is the driving force behind to purchase the goods. So, motive refers to thought, urge, feeling, emotion and drive which make the buyer to react in the form of a decision. Motivation explains the behavior of the buyer why they are going to buy the goods. They buy the goods due to several motives such as economic, social, psychological etc.
For example in winter seasons we are motivate to purchase the woolen clothes to protect from the cold. Likewise, we are motivated to purchase the fans in summer season to get the relief from the hot.
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What are buying motives and different types of buying motives?
Buying motives are the reasons why consumers choose to purchase a particular product or service. The different types of buying motives include emotional motives (based on feelings and desires), rational motives (logical reasons such as price or quality), patronage motives (loyalty to a brand or business), and impulse motives (spontaneous decisions based on immediate desire).
Difference between emotional buying motives and rational buying motives?
Rational motives are conscious, factual, and logical reasons for a purchase. Emotional motives are feelings experienced by a customer through association with a product. Love, guilt, fear, and social approval often prompt us to buy.
Why are customers buying motives sometimes difficult to determine?
I dont know
How Buying habits and motives as they affect consumer buying decision?
women always shop for clothes no matter how broke they are. this is unchangeble
What is the classification of motives by hilgard?
Hilgard categorized motives into survival motives, social motives, and ego-integrated motives.
Factors to determine Advertisability of Product?
1.primary demand 2.buying motives 3.hidden qualities 4.differential advantages 5.money
What are alterior motives?
Ulterior motives are hidden or undisclosed reasons for someone's actions or behavior that are different from the reasons they claim. These motives are typically self-serving and may not align with the overt intentions being expressed.
What is physiological motives?
Physiological motives include- Hunger Aggression Sex Social motives
What are types of motives?
The motives which areunlearned but notphysiologically based are called The motives which areunlearned but notphysiologically based are called The motives which areunlearned but notphysiologically based are called
Ambition is the lever of all motives?
all motives
What are some emotional motives people have for buying a phone?
Things like having the desire to know that you can always have someone to talk to and share things with. To be able to open up to others and communicate.
What do you mean by biogenic motives?
motives means transport nd biogenic motives transport involves in biological methods.
