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Consumer Orientation is the focus on meeting the needs of one's customers, internal or external. This service establishes specific customer satisfaction standards and actively monitors client satisfaction, taking steps to clarify and meet customer needs and expectations (both expressed and unexpressed). At lower levels the service involves courteous and timely responsiveness to the requests of customers, while at the higher levels, it involves developing the relationship of partner and trusted advisor.

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Q: What is consumer orientation?
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Related questions

How can you apply consumer orientation?

You can apply consumer orientation by focusing your business on pleasing your customers. You can take polls and study what your customers like, and make sure you are meeting their expectations as a business.


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the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.


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This change in orientation has resulted in increases in both lines of products and choices within the lines.


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Social responsibility, consumer orientation, the intergration of all business activites, long-term maximisation of profitability and price skimming.


What are the companies that uses the marketing concept in marketing management orientation?

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