What is corporate photography?

Answer 1

Corporate Photography refers to the specialized field of photography that focuses on capturing images for businesses and corporations. It involves capturing professional photographs of employees, products, services, facilities, and corporate events. Corporate photographers aim to visually represent the company's brand, culture, and professionalism. These images are typically used for marketing materials, websites, brochures, annual reports, and other corporate communications.

Answer 2

Corporate photography is the use of photography by commercial enterprises for any purpose, not just advertising. For instance companies often hire photographers to shoot photos of their employees and facilities for internal reports (quarterly newsletters, annual reports, etc...), as well as for Public Relations, recruiting, and many other purposes. In fact, advertising photography is often regarded as its own field separate from corporate photography. Contrary to popular usage, the term "corporate photography" does not refer to any particular style. In fact, various styles and methods of photography such as documentary, contemporary portraiture, architectural, etc... can be used for the purposes of corporate photography.