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What is customer awareness?

Updated: 9/15/2023
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13y ago

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According to the Longman Business English Dictionary, consumer awareness is a term used to describe the awareness of a potential or current buyer about a particular product or company. Consumer awareness can be as simple as a shopper remembering a television commercial or as specific as a customer delving into the manufacturing origins of a specific product.

further reading:

http://www.ehow.com/about_5518342_importance-consumer-awareness.html

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