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What is difference between logo and logotype?

Updated: 8/19/2019
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12y ago

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The logotype usually refers to the words of a logo. A logo often consists of both and image or symbol and words. For example, McDonald's logo consists of the big yellow M with the name 'McDonald's' under it; the word is the logotype, the big M and the word together are the logo. For Coca-Cola and Coke or Hershey, the words written in their distinctive fonts are the logotype and the logo in one. Lufthansa airlines has a bird in flight in a circle, the name Lufthansa in distinctive typeface, with the motto 'There's no better way to fly'; The words are the logotype, the group together is the logo.

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Q: What is difference between logo and logotype?
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