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What is differentiated market strategy?

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Answer:

Differentiated market strategy also referred to as the differentiated targeting strategy, is when an organization directs its marketing efforts at two or more segments by developing a marketing mix for each. An example is a hair salon targeting one segment originally; women, and then extending out to other target segments such as men and children.

First answer by Cheer12888. Last edit by Cheer12888. Contributor trust: 2 [recommend contributor ]. Question popularity: 2 [recommend question].

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