What is guerrilla advertising?
Answer:
Explanation:
Guerrilla advertising is all forms of non traditional methods of communication. They can be open and honest like environmentally friendly high impact street advertising, or subversive like Supermarkets pumping the smell of the fresh bread baking in the bakery to the front door to greet customers.
Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume, abnormal promotional exhibits, to provocative street poster campaigns. Basically, it can be anything you want it to be, that is not used on a mass scale already. There are no limits to create custom campaigns.
By its very nature when a Guerrilla advertising technique becomes popular and the public expect the message to be delivered, it will no longer be a guerrilla technique.
Alternative Names:
Guerrilla advertising can also be called unconventional advertising, alternative advertising, ambient advertising, Internet viral advertising, clean street advertising and reverse graffiti.
Guerrilla Advertising, also known as; Gorilla Advertising and Guerilla Advertising.
Guerrilla Advertising Agencies:
With the growth of creative advertising, agencies have started to appear that offer a full service, supporting work with credible market research and all the reassurance offered by traditional advertising agencies. Taking the unknown factor out of running a unique campaign and giving a guarantee of the achievable result. With the advent of these new creative advertising agencies large multinationals such as Starbucks, Ikea and Adidas have used Guerrilla advertising techniques.
The Difference Between Creative and Unique:
Traditional communication channels such as TV, magazine, radio and newspaper ads can not be used to create a guerrilla advert, they are recognised by the public for their advertising motive. The main motivation for Guerrilla advertising is creativity and the public not expecting to hear, see or even smell an advertising message.
Guerrilla advertising is all forms of non traditional methods of communication. They can be open and honest like environmentally friendly high impact street advertising, or subversive like Supermarkets pumping the smell of the fresh bread baking in the bakery to the front door to greet customers.
Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume, abnormal promotional exhibits, to provocative street poster campaigns. Basically, it can be anything you want it to be, that is not used on a mass scale already. There are no limits to create custom campaigns.
By its very nature when a Guerrilla advertising technique becomes popular and the public expect the message to be delivered, it will no longer be a guerrilla technique.
Alternative Names:
Guerrilla advertising can also be called unconventional advertising, alternative advertising, ambient advertising, Internet viral advertising, clean street advertising and reverse graffiti.
Guerrilla Advertising, also known as; Gorilla Advertising and Guerilla Advertising.
Guerrilla Advertising Agencies:
With the growth of creative advertising, agencies have started to appear that offer a full service, supporting work with credible market research and all the reassurance offered by traditional advertising agencies. Taking the unknown factor out of running a unique campaign and giving a guarantee of the achievable result. With the advent of these new creative advertising agencies large multinationals such as Starbucks, Ikea and Adidas have used Guerrilla advertising techniques.
The Difference Between Creative and Unique:
Traditional communication channels such as TV, magazine, radio and newspaper ads can not be used to create a guerrilla advert, they are recognised by the public for their advertising motive. The main motivation for Guerrilla advertising is creativity and the public not expecting to hear, see or even smell an advertising message.
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