Hyper-commercialism is when a television show or movie sells an advertisement built right into the show or scene of the film. Some television shows already include advertisements in a certain scene. The actors will literally stop right in the middle of their dialogue and do the advertisement. Other forms of hyper-commercialism are also implemented in Video Games as well. Certain loading screens will provide the gamer with an advertisement. In the next couple of years we could see more and more examples of hyper-commercialism in our everyday lives.