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When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
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∙ 16y ago
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What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
How do you avoid marketing myopia?
simple dont market
Implication of marketing?
The implication of marketing is seen in various aspects. This will definitely influence the number of customers who buy a particular product or service.
What are the advantages of marketing myopia?
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
How do you avoid marketing myopia?
simple dont market
Give an example of Indian marketing myopia?
ukkk
How did Nigeria rail fall into trap of marketing myopia?
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
Implication of marketing?
The implication of marketing is seen in various aspects. This will definitely influence the number of customers who buy a particular product or service.
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
Can you tell me what is SPIN concept in marketing?
Uses the factors of Situation, Problem, Implication, Need.
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
Describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?
describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?
