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Answer:

  1. The act or an instance of inoculating, especially the introduction of an antigenic substance or vaccine into the body to produce immunity to a specific disease.
  2. Informal. A preemptive advertising tactic in which one party attempts to foresee and neutralize potentially damaging criticism from another party by being the first to confront troublesome issues
Contributor: Fallon
First answer by Fallon Galbraith. Last edit by Fallon Galbraith. Contributor trust: 164 [recommend contributor recommended]. Question popularity: 1 [recommend question].