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Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketingstudies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications. Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketing studies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications.

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14y ago
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10y ago

Domestic marketing is when your target audience is physically located within your own country, or, domestic market. On the other hand, international marketing is directed at audiences in one or many other foreign countries. Marketing strategies will vary from country to country.

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12y ago

International marketing-which envolves operating across a number of of foreign country. where the marketing activities of an organisation include activities, interest or operation in more than one coutry, where there actually good and services can be sold .

Domestic marketing - which involves the company manipulatating the series of controllable variables such as price, advertising and dsitribution and product in large uncontrolable external environment that is made up of different ecoonomic structures, competitors, cultural values and legal infrastructure with in specific political or geographic country boundaries.

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11y ago

Domestic market

A domestic market is a financial market. Its trades are aimed toward a single market. A domestic market is also referred to as domestic trading. In domestic trading, a firm faces only one set of competitive, economic, and market issues and essentially must deal with only one set of customers, although the company may have several segments in a market.

There are certain limitations when competing in a domestic market, many of which encourage firms to expand abroad. The main reasons why a business would decide to expand abroad is down to a limited market size and limited growth within the domestic market.

International marketing

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable. Distinguish international marketing from domestic marketing?Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences.

International marketing studies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level.

Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications. Difference between international marketing and domestic marketing

First, International marketing is facing a more complex market environment. Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple, which consists of those factors that are more familiar to companies -- the domestic political, economic, legal, cultural and so on. However, International marketing is facing a more complex environment, it's a market with multi-level structure. This is because those companies who engage in international marketing , will inevitably be subjected to the world market environment. Which requires companies to face the world market environment, including the world's political, military, economic, technological and other aspects.

Second, International marketing is facing more Uncertainties factors The contradiction between subjective understanding and objective reality, coupled with the volatility of the objective process, international marketing facd more uncertainties factors for the companies .Compared with domestic marketing, it's more difficult to make sure the total demand, purchasers and competitors and more difficult to investigate and predict wholesale segment, retail structure, buying habits in international marketing.

Third, International marketing is facing more diverse selection of marketing programs Companies in the domestic market, although also need to deal with different regions and different programs for different target markets, different strategies, and even the use of different promotions, but the overall program is the same however. the international market is a market composed of different countries .Enterprises in the international marketing, its marketing programs are of diversity, Enterprises in different country markets to sell their products, not unified marketing program, and must host country market, different scenarios were developed.

Four, Marketing in international marketing is more difficult

Besides the complex environment and the uncertain factors, diverse selection programs, international marketing have more risks and meet more fierce competition. The risks are added by the changing international political situation and the fluctuate exchange rate .Competitor's brilliant competitive strategy in price, promotion and products made the international market more and more narrow.

international marketing research differ from domestic marketing research

It differs in many ways such as culture, political, technololigal, economical, foreign currencies etc

It differs in many ways such as culture, political, technololigal, economical, foreign currencies etc

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13y ago

Marketing is a functional activity to promote a product or services to a consumer in order to make an exchange or a sale with profit as objective for the economic and social satisfaction for the value paid by the consumer and received by a firm. The region for Marketing activity within the domestic region of any country is called domestic market. The global region for marketing activity by any country in other country/countries is called International marketing.

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14y ago

The difference between domestic and global strategy have many factors. One of them is the culture. Every product or service must be positioned differently in different countries.

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4y ago

What are the similarities between good production and services

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Q: International marketing vs domestic marketing
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