What is market aggregation?

Answer 1

Well market aggregation a.k.a mass marketing or undifferentiated marketing, is simply marketing a product to the largest audience possible this leads to heavy exposure of the brand and product. This also leads to reduced cost in marketing the product. Usually undifferentiated marketed products are simple and seen as neccessities such as toothpaste or toilet paper. The key disadvantage to mass marketed products is that it leaves opportunities for competitiors to set up business and market a product to a individual segmented market, meaning it is more difficult to satisfy the needs and wants of customers in the total market. the key advantage is it operates in a larger market and hence more opportunities. An example would be let's say for toothpaste, toothpaste for sensitive teeth would be segmentation whereas toothpaste for the entire market would be using market aggregation theory. market segmentation is referring in this case to a more niche market or differentiated marketing, it is simply a product which is marketing to a distinct target market. that is the product is marketed to a specific segment of the total market and thus it is more easily tailored to satisfy the needs and wants of the target market. This has a key advantage to satisfy the customers but has the disadvantage of a smaller market and hence less opportunities. An example would be for computers, computers which we're sold in the earlier days were standard and sold to the entire market with the exact specifications, computers today sold by certain vendors are sold with customized specifications.