What is market attractiveness?

Answer:
Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market, the higher the potential profits. Companies in the process of considering entries into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a marketattractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn.
First answer by ID2033606788. Last edit by ID2033606788. Question popularity: 3 [recommend question].

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