What is market segmentation?

Answer:
Market segmentation is the dividing of markets into more defined niches. Research is usually conducted to segment these groups by demography and geography. Depending on the product there can be more than one segmented market that fits the needs of the marketer.
First answer by TopSavings.Net. Last edit by TopSavings.Net. Contributor trust: 453 [recommend contributor recommended]. Question popularity: 1 [recommend question].

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