What is market to market?

Answer:
The meaning and/or use of a "market to market" analysis is to attempt to provide customers, stockholders, CEO's and everyone else under the sun, a way to accurately measure the value of an asset compared to the market in which the asset will be sold in. This market to market valuing of an asset attempts to gain an understanding of what an individual will profit or lose based on the difference between the "book-vale" of an asset, and the "market value" of an asset.
First answer by Jjones37r2c3. Last edit by Jjones37r2c3. Contributor trust: 0 [recommend contributor recommended]. Question popularity: 5 [recommend question].