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What is marketing environment.Factors of marketing environment?

Answer:
Marketing environment refers to the external factors that may affect a company.
These can usually be split up into macro and micro analyses, where macro focuses on factors that affect the economy and industries as a whole, while micro focuses on factors within an industry, such as competition.

Several tools are used to make sense of a company's business environment, such as PESTEL, SWOT, Market Life Cycle and Porters 5 forces.
First answer by ID1360474222. Last edit by ID1360474222. Question popularity: 4 [recommend question].

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