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What is meant by 'pricing policy'?

Updated: 9/17/2019
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Q: What is meant by 'pricing policy'?
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What is the meaning of pricing policy?

Pricing policy is the method by which a store manager say decides on a sale price for a good examples; 1. cost plus pricing : taking the cost price of the good and adding the desired profit margin 2. premium pricing : if a good is in high demand, ie something with a well known brand name, then a premium price can be set as people will want to purchase the item anyway.


What has the author Michael Gordon Webb written?

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