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What is meant by Marketing Myopia in the study of Marketing as a subject?
Wiki User
∙ 16y ago
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
Wiki User
∙ 16y ago
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