Answer:
"Relationship marketing is a form of direct marketing that companies use to retain customers. It is a way for the company to see how their relationship with a specific customer is (i.e. satisfied with products/services, willing to refer, will shop with them again, etc.)."
First answer by Answers Publishing Network. Last edit by Answers Publishing Network. Contributor trust: 102 [recommend contributor recommended]. Question popularity: 1 [recommend question].

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