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What is relative market share? |
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Relative market share is comparing market share of a company with that of its next biggest competitor.
Having a relative Market share of >1 means you are the marketleader that outperforms the next biggest by this factor. A relative market share <1 shows how far away you are from being the market leader.
First answer by ID3398401785. Last edit by Sebastian Moss. Contributor trust: 5 [recommend contributor]. Question popularity: 19 [recommend question]
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