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What is retailing?

Updated: 9/11/2023
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Wiki User

14y ago

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Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

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Darrion Blick

Lvl 13
1y ago
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14y ago

Retailing is the business activity that involves selling products/services to costumers for their non-commercial, individual or family use. Normally, retailing is the final stage of the distribution process.

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Wiki User

15y ago

Shops.

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