What is search engine optimization and why is it important?

Answer 1

• Search Engine Optimization(SEO) is the process of making your website more search-engine friendly. It involves a host of techniques and methods by which your website can improve its ranking, and attain a better position in search engine's page result.

• For example, if you search for the word 'answers' in Google. The first result that you get is 'answers.com'. How did it reach at number one position on the search result. Popularity is definitely a factor, but right SEO also holds the key. Right SEO helps any business be at forefront of its game and hold a advantage over its competitors.

• SEO consists of On Page Optimization and Off Page Optimization. Generally webmaster's don't know much about SEO (Search Engine Optimization) which is very essential for online success to any business venture. SEO (Search Engine Optimization) is not only building links but creating a authority about your site in the eye's of search engine.

• Search engine optimization (SEO) is the process of optimizing your Web site for search engines so that your site comes up high in the search engine result pages (SERPs). SEO has sometimes had a bad reputation because it can be associated with spamming. As long as there have been commercial Web site and search engines, there have been people trying to manipulate search engine results.

• However, SEO is also a legitimate form of marketing and an important aspect of Web publishing. At its most benign, it simply means making sure your Web site can be indexed by the search engines. For this, you, the search engine designers, and the search engine users all want the same thing. The best way to address a SEO marketing campaign is to follow generally accepted standards. This keeps your business on solid ground and avoid being branded as a user of "black hat" or unsavory practices.

• Search engine optimization (SEO) is the process of optimizing your Web site for search engines so that your site comes up high in the search engine result pages (SERPs). As long as there have been commercial Web site and search engines, there have been people trying to manipulate search engine results. However, SEO is also a legitimate form of marketing and an important aspect of Web publishing. At its most benign, it simply means making sure your Web site can be indexed by the search engines. For this, you, the search engine designers, and the search engine users all want the same thing. The best way to address a SEO marketing campaign is to follow generally accepted standards. This keeps your business on solid ground and avoid being branded as a user of "black hat" or unsavory practices.

• The point of SEO is to end up on the first page of search results for your keywords, and of course to be #1 on that first page is best. At the core of any SEO strategy is a strong link building strategy, which is the main way to end up on that page 1. Google says that you must have high quality sites (which means relevant sites) pointing back to your site, this is termed a backlink, with the keywords you want to rank for in the anchor text. Backlinks can be obtained through Article Marketing, Link Exchange, Directory submission and several other ways.

• Never Try to spam to get backlinks for your site. Just build good content and let the people link to you naturally, this is the best method to get good rank in search engines. Make sure you have optimized your page for search engines so they can crawl it easily.

• SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (or SERPs). When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results.

• Also there are two types of SEO-White hat and Black hat SEO. Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies Or any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic.

• White-Hat SEO Tactics:

1. Quality Content

2. Use Structural (Semantic) Mark Up and Separate Content from Presentation

3. Titles and Meta Data

4. Keyword Research and Effective Keyword Use

5. Quality Inbound Links

And last but not the least keep them updating.

search engine optimization is basically part of web marketing which generates more traffics for websites to make them more search engine friendly, thus websites get higher rating in search results.

• Search Engine Optimization(SEO) is the process of getting traffic from the free, organic, editorial or natural listings and rank your site higher than the millions of other sites in response to a search query. In simple term SEO increase visibility of your website in search engine.

• Search Engine Optimization is the practice of removing obstacles from your website that prevent search engine Spiders to index it properly. And thus the search engine optimization process improves your ranking with different search engines like Google, Yahoo, Bing etc with crucial keywords. Efficient search engine optimization can give top rankings with these search engines. Even #1 Ranking with the most popular search engine, Google.

• Search engine optimization is the process of organizing a website's structure and content to obtain the maximum results in the search engines. This can also be done with link building. You can attempt this yourself, or search engine optimization companies also help websites to improve their rankings, through these strategies.

• SEO is one of the most effective ways of marketing a service/product online. With the new eAge that we live in, the internet is one of the most important marketing mediums. SEO being the best tool for marketing online.

The process of making something more efficient or optimal.