It sounds like it might refer to someone who buys things on impulse, spontaneously.
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examples of the primary consumers are the rats and examples of secondary consumers are snakes eating the rats
To be very general, producers make food from the sun, primary consumers eat them, secondary consumers eat them, and, depending on the ecosystem, a tertiary consumer or top consumer eats them.
tertiary consumers
Secondary or greater. They don't eat the grass. They eat things that eat plants (secondary) or the things that eat them (tertiary) or beyond.
The Rise of Consumer Society
The Consumer Will Come Back
Ken Wirt on Cisco's Consumer Electronics Strategy
Wineability® Wine Consumer Review at Sams' Club - Angoves' Wines