An insurance company's target market is the group of people &/or businesses that they want to sell to. It may vary depending on the product in question. For example, they may want to sell Homeowners in Kentucky but not Auto.
Hopefully one that is profitable for them.
A target market is who a company has decided to aim its marketing resources at. essentially the target market would be who the company wants to buy the product its selling.
a target market are the people (age, gender, etc) that a company are aiming to sell their products to.
The best way to market a company is to find out who is your target market. A target market is a group of customers that need your product or services. To find your target market, requires researching. My suggestion is to find your local library and do some research on target marketing. Look under the business section for marketing.
Linux does not have a target market. It is designed to be easily adapted to whatever purpose a person or company needs.
As of July 2014, the market cap for American National Insurance Company (ANAT) is $3,005,874,178.72.
People who like chocolate.
Pepsi's target market is young adults. The Pepsi Company wants to attract people that will be life followers of the beverages.
As of July 2014, the market cap for Kansas City Life Insurance Company (KCLI) is $492,455,656.80.
As of July 2014, the market cap for National Western Life Insurance Company (NWLI) is $912,289,667.35.
As of July 2014, the market cap for China Life Insurance Company Limited (LFC) is $79,989,115,121.70.
The company Progressive offers all kinds of services in the auto insurance market, like auto insurance and motorcycle insurance. The company also offers commercial autos, homeowner insurance and boat insurances.