What is the 'vision statement' and 'mission statement?

Answer 1

At its simplest, a Vision Statement describes what an organization's future looks like. It is a forward-looking statement designed to show people what will have happened in the future, because of the work of the people in the organization.

For example, a business Vision Statement could be, "We are the best installer of custom automobile stereo systems in the New England area." Such a statement describes a future situation, which has been brought about becuase of the work of the people in the organization.

A Mission Statement describes why an organization exists, or simply what an organization does. The best Mission Statements are written in the present tense, and they're clear, short, and easy to remember. They let workers and customers both know what to expect!

It's often good to consider the Mission Statement as an aswer to the question, "What do you do?" For example, a business' Mission Statement could be, "We sell locally-grown, organic produce at fair prices for both the farmer and the consumer."