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The mission statement of a business or organisation is what they do. For example, Google's mission statement is 'To organize the world's information and make it universally accessible and useful'.
The vision statement is what the business is aiming to become. For example, Google's vision statement is 'To develop a perfect search engine' (2011).
The confusion between the two is understandable as they are very similar, but there is a small difference.
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What is the vision statement of Hewlett-Packard?
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Explain the Principal value of mission and vision statement?
Many organizations develop both a mission statement and a vision statement. Whereas the mission statement answers the question, "What is our business?" the vision statement answers the question, "What do we want to become?" Both the vision statement and the mission statement ensure unanimity of purpose within the organization and make important statements about "who the firm is" and "what it wants to become" to outside stakeholders.
What is the vision statement of Hewlett-Packard?
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