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What is the 7 p's of marketing mix?

Updated: 9/15/2023
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9y ago

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It's actually the 4 P's of Marketing:

Product

Place

Price

Promotion

The additional 3 P's are for service Marketing:

People

Process

Physical Evidence

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9y ago
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Q: What is the 7 p's of marketing mix?
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What is marketing mix And seven p's of marketing?

The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


What is the marketing mix?

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html


Marketing mix of parle-g?

The Marketing mix of Parle-G is based on what is commonly known as 4 Ps. The 4 Ps stand for product, price promotion and place.


How do you think the elements marketing mix differ in terms of services?

well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.


What are the 6 p's of the marketing mix?

The six Ps of the marketing mix are as follows: Product Price Place Promotion People Performance

Related questions

What is marketing mix And seven p's of marketing?

The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


What is the marketing mix?

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html


Marketing mix of parle-g?

The Marketing mix of Parle-G is based on what is commonly known as 4 Ps. The 4 Ps stand for product, price promotion and place.


What are the 4ps in marketing?

The 4 PS or the 'marketing mix' are Product, Price, Place and Promotion.


How do you think the elements marketing mix differ in terms of services?

well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.


What is the classic four PS classification of market mix variables?

The classic four Ps classification of marketing mix variables (product, price, promotion, and place) emerged as a marketing principle.


What are the 6 p's of the marketing mix?

The six Ps of the marketing mix are as follows: Product Price Place Promotion People Performance


What are the marketing strategies of siomai house?

The marketing strategies of Siomai House are founded on the 4 Ps of marketing. The 4 Ps stand for price, place, promotion and product and is commonly referred to as the marketing mix.


What are the extended 3 PS of marketing mix?

Process, People, Physial Environment


What are the 7 p's of marketing mix for hospital and tourism industry?

7p's of marketing mix for tourism


7 p's of marketing for oberoi hotel?

pimps, price,prostitues are the 3 ps. rest four ps goes to hr


7 PS of marketing?

product price place promotion people packaging process