The AIDA Principle is a marketing acronym for: Awareness Interest Desire Action A=Attract attention I=Arouse interest D=Create a desire to possess A=Lead to action
AIDA stands for A-attractive I-interesting D-desire A-action the business letter must contain these 4 principle so that in order for it to be persuasive
provide additional evidence and detail not covered in the desire section
Aida is attention, interest,desire & action....
Its is somewhat simplified model based on the indentical principal of sequencial stages of consumer action is known as AIDA Model.....
Term DAGMAR is an acronym that means "Defining Advertising Goals for Measured Advertising Results". DAGMAR advertising model was proposed by Russel H. Colley in 1961 According to DAGMAR, before purchase customer goes through 4 steps : 1. Awareness 2. Comprehension 3. Conviction 4. Action These steps are also known as ACCA advertising formula. ACCA/DAGMAR is an descendant of AIDA advertising formula and cosidered to be more popular and comprehensive than AIDA. According to DAGMAR the goals for an ad campaign should be established in such a way that it is possible to determine whether or not the goals have been met. Related links for more details: Aida And Dagmar - Models For An Advertising Agency http://www.oneentry.biz/quotes/directory/marketing_sales/advertising_agencies/articles/aida_and_dagmar_.html Defining Advertising Goals for Measured Advertising Results http://drypen.in/advertising/dagmar-defining-advertising-goals-for-measured-advertising-results.html DAGMAR Advertising http://cocobomb.com/dagmar.html
AttentionInterestDesireActionSee, AIDA!
AIDA stands for A-attractive I-interesting D-desire A-action the business letter must contain these 4 principle so that in order for it to be persuasive
provide additional evidence and detail not covered in the desire section
aida
Yes, please tell me
Aida Hernandez's birth name is Aida Masdew.
Aida Gordon's birth name is Aida Jerkovic.
After Aida was created in 1985.
Aida was created in 1871.
Aida Manasarova's birth name is Manasarova, Aida Ivanovna.
Aida Ten's birth name is Aida Ten Pastor.
Aida Folch's birth name is Aida Bentez Folch.