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What is the Importance aida model marketing?

In: Marketing Advertising and Sales [Edit categories]

Answer:

A=Attention

I=Interest

D=Desire

A=Action

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.

Nowadays some have added another letter to form AIDA(S):

S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product

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The AIDA Model

AIDA model is initiatory and simplest.

AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase.

First answer by ID3284307591. Last edit by Glendaleatty. Contributor trust: 167 [recommend contributor ]. Question popularity: 19 [recommend question].

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